Cancer Awareness in Alternative Settings: Lessons Learned and Evaluation of the Barbershop Menâ•Žs Health Project
نویسندگان
چکیده
Prostate and colorectal cancer are two of the leading causes of cancer deaths among African American men. This study describes lessons learned from the development, implementation and evaluation of a culturally appropriate, barbershop-based intervention to improve prostate and colorectal cancer screening awareness among African American men. Working with an Advisory Panel of shop owners, barbers, and cancer survivors, local barbers were recruited and trained as Community Health Advisors to educate, motivate, and assist their clients in becoming more knowledgeable about prostate and colorectal cancer. Survey results reveal increases in prostate and colorectal cancer knowledge and self-reported screening among participants. Lessons learned include the need for adequate project staffi ng and the appropriate role of the barber as a Community Health Advisor. Findings from this study suggest that barbershops are a promising setting for reaching African American men and could be used to target additional conditions that disproportionately impact this community.
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تاریخ انتشار 2012